Is your site
agent-ready?
Get a full AXO Score while you wait. We crawl your site, analyze structured data, policy transparency, and action interfaces — then generate a prioritized audit report for your dev team.
No account required. Report generated while you wait.
Agent Discoverability
Checks for MCP and ai-plugin declarations so AI agents can discover your site's capabilities without crawling.
Agent Coordination
Verifies A2A protocol support so AI agents can delegate tasks to and orchestrate actions across your site.
Agentic Payments
Assesses AP2 and Stripe Agent Toolkit readiness for agents to execute transactions without human intervention.
Commerce Data Layer
Evaluates UCP and ACP compliance so agents can browse your inventory, pricing, and availability programmatically.
What is AXO
AXO stands for “Agent Experience Optimization”
AXO is the discipline of making your site legible, navigable, and actionable for AI agents — the same way SEO made your site legible for search engines. Just as Google bots crawl and index pages, AI agents crawl and act. AXO determines whether they act for you or move on.
Then — SEO
You optimized your site so Google's bots could crawl, understand, and rank your pages. The reward was organic search traffic.
Now — AXO
You optimize your site so AI agents can crawl, understand, and transact on your behalf. The reward is agent-driven revenue.
AXO Score Formula
Up to four protocol categories, equal weight, scored only on what applies to your business type.
MCP · ai-plugin.json
Agent Discoverability
Can an AI agent find what your site offers without crawling every page? Declaring a machine-readable capability manifest (e.g. MCP, ai-plugin.json) lets agents skip the guesswork.
A2A · agent.json
Agent Coordination
Can an AI agent delegate tasks to your site and receive structured results? A2A and equivalent agent coordination manifests enable autonomous task handoffs.
AP2 · Stripe Agent Toolkit
Agentic Payments
Can an agent execute a payment without human hand-holding? AP2 and Stripe Agent Toolkit declarations signal that your checkout is programmable end-to-end.
UCP · ACP
Commerce Data Layer
Do agents have a standardised interface for browsing inventory, pricing, and availability? UCP and ACP expose your catalogue in a form agents can act on directly. Applies to ecommerce and marketplaces.
Why AXO matters
Your new customers are AI agents
AI is emerging as the layer through which consumers discover, evaluate, and transact — with intelligent agents increasingly handling decisions that humans once made manually. ARK Investment Management's Big Ideas 2026 explores the full implications for commerce and market structure.
AI adoption is outpacing the internet
Consumers are adopting AI tools at a rate that analysts describe as faster than any prior technology wave, including the web and mobile.
The purchase journey is collapsing
AI agents compress the traditional purchase funnel — from discovery to checkout — into a fraction of the time it once took, with no human clicks required.
AI search is displacing traditional search
Users are shifting from keyword search to AI-native interfaces at a significant rate. Where visibility used to mean ranking on Google, it now means being legible to agents.
Agent-facilitated commerce is a multi-trillion opportunity
Research analysts project AI agents will mediate an increasing share of total global online spend through the end of the decade — creating entirely new winner and loser dynamics.
How AI agents navigate the purchase funnel
AI agents compress every stage of the purchase funnel — discovery, evaluation, decision, and checkout — into a single continuous flow with no human clicks required. Your site either supports that flow or blocks it.
The new agentic infrastructure
Open protocols from Anthropic, OpenAI, and Google are standardizing how AI agents access data, execute transactions, and coordinate across the web. Sites that expose clean, structured data through these protocols will be the default choice for agents.