Is your site
agent-ready?
Get a pass/fail checklist while you wait. We crawl your site, check only the protocols that apply to your business type, and generate a prioritized audit report for your team.
No account required. Report generated while you wait.
llms.txt
Checks for /llms.txt so AI systems can learn what your site is and how to use its content.
Agent Discoverability
Checks for MCP and ai-plugin declarations so AI agents can discover your site's capabilities without crawling.
Agent Coordination
Verifies A2A protocol support so AI agents can delegate tasks to and orchestrate actions across your site.
Agentic Payments
Assesses AP2 and Stripe Agent Toolkit readiness when your site takes payments — skipped for blogs and similar sites.
Commerce Data Layer
Evaluates UCP and ACP compliance so agents can browse inventory and pricing. Applies to ecommerce and marketplaces only.
What is AXO
AXO stands for “Agent Experience Optimization”
AXO is the discipline of making your site legible, navigable, and actionable for AI agents — the same way SEO made your site legible for search engines. Just as Google bots crawl and index pages, AI agents crawl and act. AXO determines whether they act for you or move on.
Then — SEO
You optimized your site so Google's bots could crawl, understand, and rank your pages. The reward was organic search traffic.
Now — AXO
You optimize your site so AI agents can crawl, understand, and transact on your behalf. The reward is agent-driven revenue.
AXO is not AEO or GEO
SEO
Optimize so search engines can rank your pages and send organic traffic to your site.
AEO / GEO
Optimize so AI search systems — Perplexity, Google AI Overviews, ChatGPT — cite your content in AI-generated answers. Google considers this still SEO, by another name.
AXO
Optimize so AI agents can take actions on your site — browse inventory, compare options, execute transactions, and complete tasks — without human intervention.
Google validates the agentic shift
“AI agents are autonomous systems that can perform tasks on behalf of people, such as booking a reservation or comparing product specifications. These agents can take many forms; for example, browser agents may access your website to gather the data they need to complete these tasks, such as analyzing visual renderings (like screenshots), inspecting the DOM structure, and interpreting the accessibility tree.”
Google's official guidance for website owners now includes a dedicated section on preparing for agentic experiences, explicitly naming Universal Commerce Protocol (UCP) as an emerging standard that allows Search agents to do more — one of the five protocols AXOSuite audits for.
Source: Optimizing your website for generative AI features on Google Search, Google Search Central, licensed under CC BY 4.0.
What we check
Pass, fail, or not applicable — never a 25% penalty for a payment gateway a blog does not need.
Always checked
/llms.txt
llms.txt
A short, machine-readable guide at /llms.txt so AI systems know what your site is and how to use its content.
MCP · ai-plugin.json
Agent Discoverability
A capability manifest so agents can find what your site offers without crawling every page.
A2A · agent.json
Agent Coordination
A coordination manifest so agents can delegate tasks to your site and get structured results back.
Checked only when they apply
AP2 · Stripe Agent Toolkit
Agentic Payments
Stores, marketplaces, SaaS, and bookings
Programmable checkout so an agent can pay without a human in the loop. Skipped for blogs and other non-transacting sites.
UCP · ACP
Commerce Data Layer
Ecommerce and marketplaces
A standard interface for inventory, pricing, and availability. Not required unless you sell products.
Why AXO matters
Your new customers are AI agents
AI is emerging as the layer through which consumers discover, evaluate, and transact — with intelligent agents increasingly handling decisions that humans once made manually. ARK Investment Management's Big Ideas 2026 explores the full implications for commerce and market structure.
AI adoption is outpacing the internet
Consumers are adopting AI tools at a rate that analysts describe as faster than any prior technology wave, including the web and mobile.
The purchase journey is collapsing
AI agents compress the traditional purchase funnel — from discovery to checkout — into a fraction of the time it once took, with no human clicks required.
AI search is displacing traditional search
Google itself now offers AI Overviews and AI Mode as core search experiences — shifting user expectations from blue-link results to synthesized AI responses. Where visibility once meant a ranking on Google, it now means being legible to agents that retrieve, synthesize, and act.
Agent-facilitated commerce is a multi-trillion opportunity
Research analysts project AI agents will mediate an increasing share of total global online spend through the end of the decade — creating entirely new winner and loser dynamics.
How AI agents navigate the purchase funnel
AI agents compress every stage of the purchase funnel — discovery, evaluation, decision, and checkout — into a single continuous flow with no human clicks required. Your site either supports that flow or blocks it.
The new agentic infrastructure
Open protocols from Anthropic, OpenAI, and Google are standardizing how AI agents access data, execute transactions, and coordinate across the web. Google's official search guidance for website owners now explicitly recommends exploring agentic experiences and names UCP as an emerging protocol that allows Search agents to do more. Sites that expose clean, structured data through these protocols will be the default choice for agents.
llmstxt.org
A site-level file that tells AI systems what you offer and how to use your content